COVID19, why was Canada more effective in communicating through Social Media than Brazil?

Abstract

In our research, we observed that one of the key points in combating Pandemic is the ways in which governments have organized themselves to combat Disinformation and disseminate data based on science. We intend to show contrasts and communicational similarity to combat Covid19 from the Canadian and Brazilian governments. Through the Techniques of Analysis of Social Networks and Weekly Analysis of the Networks formed, we identified in the period from Nov to Dec of 2020, the strategies and agents of communication (OutDegree characteristic) that were more effective to guide and distribute information about COVID19 in profiles in the Twitter from the Ministries of Health of Canada and Brazil. We concluded that the Canadian Ministry of Health and government agents identified during the research (InDegree characteristic) formed a more effective communication triangle in the speeches to combat the pandemic, differently from the Brazilian Ministry of Health, which did not present any highlighted agents and communicated measures combat weapons not valid by WHO.